sprouts: an eco baby store

When givin the opportunity to choose a retail business that we will be designing everything from logo and graphics to store layout, the first item that popped into my head was something involving ecobaby. So many of my friends have been having babys lately and when looking for gifts I have noticed that there are not really any stores that offer well designed as well as "green" baby items. I see alot of these items on the web, but it is nice to actually be able to pick up an item and touch it before purchasing it and finding out what that experience will be like when it arrives in a box at your door.


I found alot of great products to offer from many great companies. Everything from baby clothing, toys, feeding, bedding, hygiene products to mommy gear like diaper bags and slings/wraps and even furniture.
This store would draw people from all over because there is nothing else like it around and the items have been made popular all over the internet already. Plus everyone wants a healthy, happy baby and always want the best for them.

Process:
After studying and deliberating over what to choose as my "concept" for this project I feel as though I have reached a conclusion so that I can finally move on into designing the space. The basis for my concept is SEED.
So the idea is from many different aspects of my project. The store [which is currently without a name] focuses on products that are environmentally friendly. So right away this picks up a "NATURAL" connotation. Also the consumer is going to be a mom, dad, grandma... basically someone shopping for a kid+/baby so this also give you the idea of "GROWTH". Then we go back to the "eco" aspect and the idea of dealing with a new baby + children. You 'sow what you reap'. Teaching children while they are young to be environmentally responsible so that it grows with them... spreading the seed of responsibility.













final images:

Plan + Section[perspectives]:





Perspectives:




Fixture Details: